In 2020, almost 11,000 accessibility-related federal lawsuits were filed, an increase of 23%. They also won’t be likely to stick around for future emails, either.įind out more about how accessibility and email engagement are connected. If subscribers can’t read your email content or interact with your calls to action (CTAs), then they literally can’t engage with your emails. If your emails aren’t accessible, you’re automatically excluding a On your list, including those with permanent disabilities or temporary With accessible emails, you can reach everyone Rich experience, which ultimately will increase your ROI.
will benefit every person on your list. Of accessibility, the changes you make - from color contrast to font sizes It improves usability forīecause human-centered design is at the core Think about it: if 10% of yourĮmail list can’t consume your emails, then you might as well reduce yourĬampaign results by that same percentage. Your entire marketing strategy comes up short. A good marketingīut if your emails aren’t accessible, then Prospective consumers into paying customers or supporters. Providing a poor experience for a good chunk of your audience. So if your emails aren’t accessible, you’re Around 5-10% of the global population is dyslexic.Globally, 1 in 12 men and 1 in 200 women experience some level of color blindness.Hearing impairment is the third most reported chronic problem among the aged population, but 65% of people with hearing loss are younger than retirement age.About 217 million of those have moderate to severe vision difficulties. At least 2.2 billion people worldwide have some level of vision impairment.That’s approximately 15% of the world’s population. Over one billion people are estimated to live with some sort of disability.
See how you can turn your emails into richer, fuller experiences for everyone Let’s take a deep dive into accessibility and However, when Email on Acid partnered with Ascend2 to find out if marketers are working to make emails accessible, results showed that while more than half believe email accessibility is important, many still aren’t considering it at all. And in a time when nearly everything is done online - from banking and grocery shopping to communicating and learning - this is essential. It’s about helping real people read and interact with your emails. Email accessibility is about more than avoiding lawsuits or complying with regulations. Find out what a survey reveals about email marketers’ efforts, and get expert advice on making your brand’s emails more accessible for all subscribers.Įmail marketers should consider both of these scenarios as examples of what can happen if your emails are inaccessible.
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Get a free Pathwire report on email accessibility. Conclusion: Becoming an empathetic email marketer.
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